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Diageo plc ( ) is a British multinational alcoholic beverage company headquartered in London, England. It is a major distributor of Scotch whisky and other spirits and operates from 132 sites around the world. Diageo-owned distilleries produce 40 per cent of all Scotch whisky with over 24 brands, such as Johnnie Walker, J&B and Buchanan's. Its brands outside whisky include Guinness, Smirnoff, Baileys, Captain Morgan, Tanqueray and Gordon's.
Diageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange as American depositary receipts.
Diageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. The name is composed of the Latin word diēs, meaning "day", and the Greek root geo-, meaning "earth"; and is meant to reference the company slogan "Celebrating Life, Every Day, Everywhere".
The predecessor company Grand Metropolitan had been a major owner of hotels, owning what is now InterContinental prior to divestment before merging into Diageo, but the company still owned the Gleneagles Hotel in Perthshire, which had hosted events including the Ryder Cup and G8 summit. In 2015 Diageo reached an agreement to sell the hotel to the Ennismore Group, already owners of The Hoxton hotels.
In November 2016, Diageo announced its intention of selling at auction Edwin Landseer's iconic 1851 painting The Monarch of the Glen – which the company owned, but which has been on loan to the National Museum of Scotland in Edinburgh since 1999 – as it has "no direct link to our business or brands","Iconic Scottish painting The Monarch of the Glen to be sold". BBC. 2 November 2016. Retrieved 15 November 2016. being used on the label of rival brand Glenfiddich, owned by William Grant & Sons. Following a fundraising campaign, the painting was sold to the National Galleries of Scotland for around half its assayed value of £8 million.
Whilst Diageo did acquire South African beer producer United National Breweries (UNB) in April 2015 shortly before the Red Stripe sale was made, they divested it again in the second half of 2019.
In December 2023 it was speculated in the media that Diageo would exit from the beer market entirely, potentially including the Guinness brand, but this was denied by the company.
The company further acquired Turkish liquor company Mey Icki for US$2.1 billion in 2011, and in 2012 followed this with Brazilian cachaça manufacturer Ypióca for £300 million, and the Indian United Spirits which they acquired a majority stake for £1.28 billion.
In December 2015, Diageo announced a US$10 million investment in Danish whisky brand Stauning Whisky, to facilitate expansion of production.
In February 2017, Diageo announced plans to open a Guinness brewery and tourist attraction in Baltimore County, Maryland. The brewery could potentially host as many as 300,000 visitors per year.
In October 2021, Diageo completed a £185m investment in Scotch whisky tourism with the royal opening by Charles III, of its centrepiece visitor centre in Edinburgh, Scotland, promoting the Johnnie Walker brand of blended Scotch whisky.
In October 2021, Diageo announced plans to invest $500m to expand its manufacturing in Mexico for the tequila category. Construction of the new facilities in Jalisco, Mexico is expected to begin in 2021.
Diageo announced plans to build a €200 million brewery in Newbridge, County Kildare, Ireland in July 2022. In February 2024, High Court proceedings were lodged against An Bord Pleanála by an Athy resident opposing the decision to approve the project. After mediation talks with Diageo, the challenge was withdrawn in April.
In September 2024, it was announced Diageo had acquired Ritual Zero Proof, a non-alcoholic spirits brand.
In May 2023, it was announced that Diageo has provided funding to establish the British Aluminium Consortium for Advance Alloys (BACALL), a collective of industry experts who will create a circular economy in the UK.
In July 2025, Debra Crew resigned as chief executive and a board member with immediate effect. The company's chief financial officer, Nik Jhangiani, was appointed interim chief executive until a permanent appointment is made.
In 2001, Diageo acquired the collapsed Seagram's spirits and wine businesses which included Captain Morgan and Seagram's blended whiskey.
In 2002, Diageo sold Malibu rum to Allied Domecq for £560m ($800m). Malibu Rum Being Sold By Diageo To Domecq, The New York Times, 28 February 2002
In 2002, Diageo sold the inactive Rosebank distillery buildings and contents to British Waterways.
Diageo acquired a 50% stake in Don Julio tequila through a joint venture with owner Jose Cuervo, for which they paid US$100 million in 2003. They later obtained full ownership of the brand after agreeing to sell Bushmills Irish whiskey to Proximo Spirits, who had since acquired Jose Cuervo, in exchange for US$408 million and full ownership of the tequila brand.
In 2004, Diageo sold the inactive Coleburn distillery buildings and contents to the Winchester Brothers with plans to transform the distillery grounds into a whisky resort.
Diageo formed a relationship with rapper Sean Combs in an "equal-share venture" in 2007 to promote the Cîroc vodka brand, and this led to the joint purchase of the DeLeón Tequila brand in 2013. The partnership was terminated in 2024 after a legal dispute, leaving Diageo the sole owner of both brands.
In 2007, Diageo sold the inactive Port Charlotte distillery buildings and contents to The Bruichladdich Distillery Co. Ltd.
In 2010, Diageo opened Roseisle distillery at a cost of £40 million.
In 2010, Diageo closed Port Dundas grain distillery that was demolished in 2011.
In March 2016, the company sold Grand Marnier, a cognac and bitter orange-based liqueur, to the Italian beverage company Campari Group.
In June 2017, the Casamigos tequila brand – a US-based tequila, launched in 2013 was acquired by Diageo.
In November 2018, Diageo sold Seagram's whiskey brand, along with Myers's Rum, Popov vodka, Booth's Gin, Goldschläger, Yukon Jack, Sambuca, and 11 other brands to the Sazerac Company for US$550 million, but kept the Seagram's Seven Crown brand.
In September 2022, Diageo sold Archers brand to De Kuyper Royal Distillers.
In October 2022, it was announced Diageo had acquired the Australian cold-brew coffee liqueur brand, Mr Black.
In November 2022, it was announced that Diageo would acquire Balcones Distilling, a whiskey distillery based in Texas.
In October 2023, Diageo sold Windsor Global, which owns blended Scotch brand Windsor, to private equity firm PT W Co of South Korea, sponsored by the Pine Tree Investment & Management Co.
In January 2023, Diageo agreed to acquire Don Papa for an initial €260 million (US$281.5m). The acquisition was completed on 10 March 2023.
In February 2024, a report claimed Diageo was looking to sell the brands Pimm's, Safari and Pampero Rum. Both Safari and Pampero rum were sold in July 2024.
On 19 March 2024, Diageo reopened Port Ellen distillery after 40 years of closure and a £185 million (US$235m) restoration.
In November 2024, the company formed Diageo Luxury Group, a new luxury division to combine its luxury spirits and experiences, with brands like Brora distillery, Port Ellen and the company's 15 brand homes and distiller experiences. The company said it would also help to grow Justerini & Brooks.
In January 2025, Diageo sold Cacique to La Martiniquaise for an undisclosed sum.
In 2017, the company was awarded top place in the Institute of Directors' and Chartered Quality Institute's Good Governance Index.
In June 2023, the company's subsidiary, Mortlach distillery in Moray, Scotland, was awarded the "Whisky of the Year" prize in the annual International Whisky Competition for its Gordon & MacPhail Connoisseurs Choice 1989 Mortlach single malt Scotch.
In May 2012, Scottish craft brewery BrewDog revealed that Diageo had threatened to withdraw funding from the British Institute of Innkeeping Scotland's annual awards if BrewDog was to be named winner of the Best Bar Operator award. Diageo was forced to issue an apology.
In March 2015, Diageo released an advertising campaign showing a young woman crying after a night out, as an older woman, likely her mother, looks at her from the doorway, and the caption, "Who's following in your footsteps? Out of control drinking has consequences". The ad probably implied that the girl had been assaulted on the way home, as a result of her drinking that night. The director of Rape Crisis Network Ireland said Diageo "blames victims of sexual violence for the crimes that have been committed against them. This is a harmful, regressive and hurtful message which targets the vulnerable."
In April 2011, the National Puerto Rican Coalition planned to run a series of ads in New York City and Puerto Rico urging a boycott of Diageo-owned alcoholic drinks to protest the corporation's production move of its Captain Morgan rum from Puerto Rico to the U.S. Virgin Islands, which will provide it with US$2.7 billion in tax benefits over 30 years.
In January 2020, Diageo agreed to pay US$5 million to settle charges brought by the US Securities and Exchange Commission that alleged the company had pressured distributors to buy products in excess of demand in order to hit performance goals.
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